With the free plan, you can share your latest emails via Twitter and Facebook at the same time the messages are arriving in your readers' inboxes. You can build your audience on both email and social with a customizable landing page, then design emails easily with pre-made sections for image galleries, quote boxes, coupons, and more. You can also schedule emails and social messages to go out whenever you want.
The data says that consumers just aren’t interested in receiving B2B emails — their click rates hover just above 2% — but if you’re in the media business, you can expect nearly triple the clicks. Generalized data like this could lead marketers to falsely conclude that their customers simply aren’t interested in certain topics. Nothing could be further from the truth.
Click through rates. Once your subscribers have opened your email, are they actually taking the action you need them to take? If you think that you have a low click-through rate, perhaps your body copy is not as effective as it needs to be. Consider the following: Is the copy of your email relevant to the subject line? Did you offer real value to your subscribers in the email? Is your call-to-action clear enough? Is the link easy to find?
Promote up-sells/cross-sells. You can even set up an autoresponder sequence for someone after they purchase and get repeat customers. Depending on the products you sell, you could offer an upsell, or cross-sell related products. For example, if someone buys a digital camera, you can offer to add a lens, a tripod, and other accessories to their order before it ships. Or, if you sell products that people buy frequently (like food or disposable items, like diapers), you can automatically send them offers for new items when you know they’re about due for another order.
How do you write an email subject line?
Best for ecommerce companies with 10-1,000 employees. Get started by growing your email list with custom optin pop-ups, automated lead magnet delivery, and Facebook Lead Ads, then use handsome visual emails, mighty automated workflows, and big-time personalization to bring it all home for your customers. With Drip, your email marketing means more because you'll always be sending truly meaningful messages at just the right times in every customer journey. Try it free for 14 days. Learn more about Drip Ecommerce CRM
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Email is a permission-based marketing channel. If someone has signed up to receive your emails, they are explicitly requesting more information. They need to educate themselves on a topic, or maybe they have a problem that your product can solve. I encourage you to glance at the data on email marketing, then ignore it. The best marketers always think outside the box. If you’re prepared to give some real thought to your emails and perform a few tests, you’ll soon scoff at 4% click rates.
Molly K. McLaughlin is a New York-based writer and editor with more than a decade of experience covering technology. She has tested and reviewed all sorts of software, mobile apps, and gadgets. Before launching her freelance business, she was an editor at PC Magazine, covering consumer electronics, followed by a stint at ConsumerSearch.com, a review website. Molly also runs About.com's Android site and contributes to DealNews and other online publications. Follow her on Twitter @bloggingmolly.
“I have never yet met a blogger who didn’t want more traffic. Writers write to be read! If that’s true for you, then you need to stop focusing on growing your traffic. Instead, you need to concentrate on growing your subscriber list. Why? Because this list represents your hard-core followers—the ones who are more likely to recruit other readers. This means you don’t have to do it on your own. It is the difference between addition and multiplication.”
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Sendinblue empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails, SMS messages, chat, CRM, Facebook ads and retargeting ads. What makes us different? Sendinblue is powered by our world-class customer happiness team and we offer pricing plans guaranteed to make you smile. Our platform combines a robust suite of services within a single, user-friendly solution. Grow. Sell. Engage.
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"Why aren't millennials moving?" The subject line of this email campaign reads before citing interesting data about relocation trends in the U.S. Trulia doesn't benefit from people who choose not to move, but the company does benefit from having its fingers on the pulse of the industry -- and showing it cares which way the real estate winds are blowing.
Marketers can use Email Studio, part of Salesforce Marketing Cloud, to quickly build and send personalized email — everything from basic newsletters to complex campaigns. Salesforce delivers promotional, transactional, and triggered messages with robust real-time reporting to track and optimize performance. Email Studio has features and capabilities for any email marketing strategy. With native predictive intelligence and behavior, robust first-party data, marketers can create timely and highl
You may feel like you’re just getting started, but you already have subscribers! That group you have in your Outlook Address Book that you treat as your “update list”? The list of email addresses from your last book signing? The people who have said, “Please let me know when you write a new blog post!”? They are the ones you want to add to your email list. But here’s the catch—you can’t just add them to your email list, you have to have their permission to do so. You can do this a couple ways:
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